First things first: what does a social media manager do? You wouldn’t turn to virtual assistant services unless you could be sure about how it all works first.
For any small business looking to connect with a target audience, you’re likely going to find that being on social media is going to benefit you. But when it comes to the nitty-gritty of creating a consistent social media presence on your blog, or doing the research to prepare for social media campaigns, all of that extra time can start to add up. A social media virtual assistant helps ensure that the time doesn’t become so all-consuming that it dips into other areas of your business.
What can you expect from a social media virtual assistant? Here are just a few things they can do:
- Managing multiple social media accounts. Paying attention to replies, reaching out to people, posting content, sharing content, scheduling content—it all falls under the auspices of managing multiple social media accounts. An experienced social media virtual assistant won’t only know how to do this, but how to do it so effectively that you never have to worry about handling it all yourself.
- Identifying and interacting with your target audience. As a small business, you likely have a niche that you need to hit on social media. Generalized posts designed to appeal to everyone don’t have as much impact as those social media campaigns that appeal to that niche. When it comes to online marketing tasks, outsource to a virtual assistant who has the skills to make your social channels work for you.
- Scheduling and calendar management. Many people think that virtual assistants are mainly there to manage your schedule. And they can be. But scheduling posts for maximum impact is also a skill that someone who works with your social media channels should have intuitively. A virtual assistant with a background using platforms like Hootsuite will know how to do this with ease.
- Follow-up and marketing. Some companies do so much lead generation via social media that it’s important to have someone who can dip into an account and handle follow-ups. Follow-ups also extend to email communications that connect to social media accounts. If you find it too difficult to handle this much workload, a virtual assistant with this specific experience will help free up your time.