Hiring a Digital Marketing Virtual Assistant

These days, most of us live online. It’s nothing new. Digital marketing isn’t a passing fad or simply a trend—it’s a way of life, and it’s here to stay. 

And if you want your business website to produce remarkable results, it only helps to invest in your digital marketing.

Those investments can pay off. Email marketing, for instance, routinely offers people a 4,400% ROI. And statistics show that people who use social media tend to sell better than those who don’t. Whether you run a B2B or B2C business, the digital marketing trends all point to one thing: you need a remarkable digital presence if your business is going to stand out from the rest.

Unfortunately, not all of us have the time to devote to digital marketing full-time, or even part-time. We’re busy. We have businesses to build. 

That’s where a digital marketing virtual assistant comes in.

With the right assistant in your corner, you’ll have access to an entirely different way of thinking about how you handle digital marketing. Not only can you outsource more work to someone with expertise in marketing, but you can create campaigns, sales funnels, and web content that naturally draws in more business on your terms.

In this article:

What is Digital Marketing?How to Work with a Digital Marketing Virtual AssistantWhat are the Benefits of Hiring a Digital Marketing Assistant?How to Hire Your Digital Marketing Assistant TodayFrequently Asked Questions Around Digital Marketing VAs

What is Digital Marketing?

Let’s get clear about our definitions first. Digital marketing is a range of services that can include the following:

  • SEO, or search engine optimization
  • Email marketing and marketing automation
  • Social media marketing
  • WordPress publishing
  • Content marketing
  • PPC marketing
  • Affiliate marketing

…and more. In fact, most people use “digital marketing” as a catch-all term to refer to everything under the web umbrella that might be involved with your marketing efforts. So if you were to outsource that digital marketing to an administrative assistant, you’d want someone with the specific digital marketing skills and experience to handle your marketing needs specifically.

How to Work with a Digital Marketing Virtual Assistant

Now that you know everything that a digital marketing virtual assistant might be able to do for you, let’s get specific about what they might be able to bring to the table.

  • Social media. Ever find yourself straining to come up with impactful social media posts? After a long day of work, the last thing you want to do is come up with something nifty for Instagram or Twitter. Outsourcing your social media outreach is a great way to have someone else thinking about what people want. While you focus on building the business, your social media can stay updated as if you were on it all day long.
  • Content management. If you’re already on a full calendar of work, you don’t have time for content management. Updating your site with fresh articles, for example, can draw in tremendous amounts of traffic from Google. But if you don’t have time to do it? Good luck. You won’t have the time to dedicate to proper keyword research, content generation, and genuine insights that attract new customers.
  • Ecommerce sales funnel. Ecommerce can be automated, and you can create a sales funnel that includes email management with ease. But getting it set up requires learning new systems for the uninitiated. If you want a better way to capture people who might be your ideal clients, consider creating an Ecommerce sales funnel with the help of an experienced digital marketing assistant.
  • Website management. After all, we’re talking about a digital marketing assistant. Why wouldn’t you want to hire someone who could handle a website? Wordpress? Graphic design? With website management experience in your assistant, you’ll find it much easier to handle things like CSS and other codes and platforms. If there’s ever an issue with your site’s marketing process, you can always talk to your digital marketing assistant to see what needs fixing.

SMM and PPC outreach. What if you want to attract your ideal client, but haven’t quite figured out how to do it yet? You might have a growing business, but you still haven’t honed your message to find those great clients that you know you can target. If that’s the case, consider hiring someone with social media marketing or PPC marketing experience. They’re not only going to bring new insights into how you can perform better, but they’ll help you hone your message.

What are the Benefits of Hiring a Digital Marketing Assistant?

You might look at your website as a static thing. Why, after all, should you hire someone when your website is just going to sit there all day? 

Ideally, your website can be more than just a static presence for your website. It should be a vital part of your sales funnel. It should include content that engages people and draws them into your site, advertising your services. And when an assistant implements their knowledge of digital marketing, they’ll help make sure that your website is more than just a place to put your pictures and your business information.

But let’s go beyond even those benefits. Here are some of the reasons you might want to consider hiring either a part time or full-time website assistant:

  • Saving money. When you hire someone full-time, you’d be surprised at how quickly the costs add up. Between taxes, benefits, and other hiring incentives—not to mention the cost of the yearly salary itself—it quickly becomes a hassle. And as your company expands, issues like having an HR department also eat into costs. You can save money by working with a simple, straight-forward virtual assistant arrangement. This means you simply pay per hour. How much should you expect to save? Some estimates put it as high as 78% of operating costs.
  • More efficiency. Did you know that the average eight hour, full-time worker only puts in about two hours and fifty-three minutes of productive time per day? Clearly, there’s more to productivity than simply cutting a static check every year and hoping for the best. Working with a virtual assistant means you get the hours you pay for.
  • Delegation. If you’ve ever encountered productivity books like “Getting Things Done,” you know the power of delegation. Productivity gurus often recommend filtering some tasks through a funnel. And in some cases, tasks are important enough to perform, but not relevant enough for your skills for you to do them personally. That’s where delegation comes in. Have someone like a virtual assistant take the digital marketing load off your hands.

Can a Digital Marketing Assistant Help with Marketing Strategy?

The answer: it depends. Do you want to leverage their expertise and have them help craft a digital marketing strategy that makes sense for you? Or are you simply looking for your assistant to be another “cog in the machine”?

We recommend that you hire high-quality virtual assistants who are capable of helping point out where you can improve your current systems and strategies.

For example, if you hire a digital marketing assistant with mobile marketing experience, they may be able to help you with an aspect of your marketing you haven’t considered before. Consider that this is a blind spot for many. According to Unlockd, 85% of mobile advertisers think they’re doing a bang-up job, while the minority of users actually agree with that sentiment.

A digital marketing assistant can help you by identifying blind spots in your marketing strategy while also taking away from some of the most time-consuming digital marketing tasks you’d rather not perform. They might not be a full-time worker at your physical office, but the skilled work they put in can still be invaluable in terms of generating returns for your company.

How to Hire Your Digital Marketing Assistant Today

Interested in getting started? We’ve broken down the digital marketing assistant hiring process into four short steps:

  • Sign up to Delegated. That’s it. Just get signed up and register an account with us. You don’t have to make any major commitments yet—you can just poke around and see what it’s all about.
  • Work with a customer success manager. From there, we can have a customer success manager reach out to you so we can identify exactly what steps you need to take next. Tell them all about your specific needs as a company, and what you’re looking to accomplish.
  • Select a virtual assistant. Create a list of the most important digital marketing and website tasks you have on hand. Then, match your potential virtual assistants with this list. Try to find the one that is most in tune with what you’ll need before you get started.
  • Onboard your new virtual assistant. Think of it like employee onboarding, but simpler. You just need to get specific about what you need your virtual assistant to do. Once you have information such as log-ins, tasks, and other routines they’ll need to be aware of, you’re ready to onboard your first VA and get started.

Many people regard the act of hiring as far too difficult. But broken down into a few bite-sized steps, you’ll see that adding a virtual assistant can actually be an empowering way to do business.

Start growing your business and reducing overhead with Delegated

1. Meet your assistant

We’ll ask you some questions to match you with one our virtual assistants as well as a backup assistant.

2. Create a workflow

Our platform gives you the power to create a workflow that fits your lifestyle. You choose how to track time, communicate, and share files with your assistant.

3. Start delegating

You have access to your virtual assistant 8am-5pm your local time. Start delegating tasks and grow as you need.
Get Started »

Frequently Asked Questions Around Digital Marketing VAs

Still confused about the next steps? Here are some frequently asked questions (FAQs) about hiring a digital marketing assistant:

How do I know which is the best way to hire someone?

A website assistant or a digital marketing virtual assistant can have a broad range of definitions, which is why it’s so difficult for many people to pinpoint exactly what they need in a VA. We recommend that you match your specific needs to the skills and experience of the virtual assistant you’re considering hiring. You don’t need them to do everything, but if you match their strengths t your needs, you’ll stand a far greater chance of having the right fit.

Do I have to hire someone full time?

Not at all! The beauty of hiring a virtual assistant is that you can get to work with someone working just part time. You get to decide. At Delegated, we have different tiers of services, which means that you get to customize exactly how much work you hire. You can even start with the lower tiers to “dip your toes into the water,” so to speak. This will give you a preview of the experience while also having a highly qualified virtual assistant performing some of their skilled work for your business.

Don’t I need someone with a physical presence?

These days—and in the wake of the COVID-19 pandemic—it’s clear that not every office needs everyone to be there. A virtual assistant is a viable alternative. That’s especially true for someone like a digital marketing assistant, who only needs Internet access to help you with your marketing efforts.

What about inbound marketing?

Digital marketing experts are competent with both inbound and outbound marketing. But make sure that when you do hire a virtual assistant, that you hire them for the skills they do possess, and not the skills that you hope they’ll learn on the job. If you need a lot of inbound marketing skills, make that part of your hiring criteria.

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